Selling Art Online for Seniors: Golden Years, Golden Opportunities

Certified Senior Advisor®
Senior Home Safety Specialist®
20 years of medical equipment experience
Compassionately helping seniors and their caregivers solve challenges of aging

Discover critical strategies for seniors to effectively showcase, promote, and sell art online. Learn how to choose the perfect platform, boost social media presence, establish an attractive online gallery, engage with fellow artists, and more!

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Digital Marketing for Seniors

Are you an older adult or senior who loves creating art and wants to share your talent with the world? Do you dream of connecting with like-minded artists and showcasing your masterpieces? Well, it’s never too late to start! 

With the right platforms and strategies, you can bring your art to a wider audience, create an online gallery, sell your artwork, and connect with fellow artists. Let me guide you through the steps to show off your art and take your creative journey to the next level!

Key Takeaways

  1. Platform Choice: Choose a platform aligning with your goals (sharing or selling art) such as Facebook, Pinterest, or Etsy.
  2. Social Media Promotion: Boost your visibility by using hashtags, sharing your art, and engaging with influencers on social media.
  3. Online Gallery: Use user-friendly platforms to create an appealing online gallery to showcase your art.
  4. Art Selling: To sell your art, use high-quality photos, price appropriately, and use artist-friendly platforms like Etsy.
  5. Networking: Join local art groups or online communities to connect, learn, and mutually benefit from fellow artists.

Choose the Perfect Platform

Finding the right platform is crucial to showcasing your art and getting the recognition you deserve. Different platforms can be more effective for older adults and seniors depending on your goals.

For instance, social media platforms like Facebook or Pinterest can be great options to engage with other artists and share your work. You can join art communities and groups to connect with fellow artists, get feedback, and inspire each other.

Alternatively, if you aim to sell your artwork, explore artist-friendly platforms like Etsy that provide a secure, user-friendly way to display and sell your creations

To maximize your reach, consider using a combination of platforms. This way, you can access a wider audience and increase your chances of connecting with art enthusiasts who appreciate your work.

Share Your Art on Social Media

Now that you’ve chosen the right platform, it’s time to show the world your artistic side! Social media is a fantastic tool for sharing your artwork and gaining recognition. Here’s how you can make the most out of it:

1. Connect with Others: Join art-related groups and communities on social media platforms. Engage in conversations, share your experiences, and learn from fellow artists.

2. Share Your Creations: Post pictures of your artwork on platforms like Facebook, Instagram, or Pinterest. Write meaningful captions, share stories about your inspirations, and invite others to appreciate your talent.

3. Seek Feedback: Social media is a great place to receive feedback on your work and learn from other artists. Embrace constructive criticism, which can help you grow and improve your skills.

By sharing your art on social media platforms, you can reach a wider audience and connect with art enthusiasts who appreciate your unique style and talent. So don’t hesitate to bring a little color and joy to someone’s day!

digital marketing for seniors online gallery
A great way to showcase your artwork and connect with fellow art lovers is via creating an online gallery.

Create Your Online Gallery

Creating an online gallery is a fantastic way to showcase your artwork and connect with art lovers from all over. Here’s how you can create an eye-catching online gallery:

1. Choose a Platform: Look for user-friendly website builders or portfolio platforms specifically designed for artists. These platforms offer simple templates and tools to create your online gallery without extensive technical knowledge.

2. Display Your Art: Organize your artwork into different collections or categories based on style or medium. Provide detailed descriptions for each piece to give viewers a deeper understanding of your creative process and inspiration.

3. Engage with Visitors: Encourage visitors to explore your online gallery and leave comments or feedback. Engaging with your audience helps build connections and creates a sense of community.

Remember, your online gallery is your virtual exhibition space, where you can proudly display your art and share your creative journey with others.

Table 1: Comparison of Online Art Marketplaces

Online Marketplace   ProsCons
Etsy • Easy to use.
• High traffic volume.
• Personal storefront.
• High fees.
• Overcrowded market.
• Lack of control over storefront.
Artfinder • Dedicated to artists.
• Provides promotion.
• Offer prints on demand.
• High commission on sales.
• Stringent standards for joining.
• Limited third-party integrations.
Saatchi Art • High visibility.
• Free to list.
• Excellent shipping options.      
• High commission fee.
• Selective representation.
• Payments can take a while to process.
Fine Art America • Print on demand.
• Wide range of product options.
• High competition.
• Limited marketing opportunities.
• No control over products.
eBay • Large audience.
• Auction style selling options.
• Need for self-promotion.
• High competition.
• High fees.
Amazon • Huge customer base.
• Handmade section for artisans.
• High fees.
• Overcrowded marketplace.
• Stringent requirements for selling.
Redbubble • Print on demand.
• No upfront costs.
• Worldwide shipping.     
• No control over product quality and pricing.
• Lower profit margins.
• Overcrowded market.

Tips for Promoting Your Artwork Online Effectively

If your goal is to share and promote and sell your artwork, knowing how to effectively market your art online is crucial. There are several effective strategies to help you do this:

1. Use Appropriate Hashtags: Hashtags are powerful tools on social media platforms. They help categorize your content and make it discoverable to those interested in similar themes or styles. Research relevant and trending hashtags within your art niche and make sure to include them in your posts. This increases the chances of your artwork being viewed by potential buyers or art enthusiasts.

2. Engage with Influencers: Influencers within the art world can significantly impact your online visibility. Reach out to them, comment on their posts, and engage in discussions about art. This could lead to valuable collaborations or exposure to their follower base.

3. Collaborate with Other Artists: Collaborations can help you reach new audiences and increase your visibility. Partner with artists whose work complements yours for joint projects, art swaps, or reciprocal promotion. 

4. Share Behind-the-Scenes Content: People love to see the process behind creating a piece of art. Sharing progress updates, time-lapse videos, or stories about your inspiration can create engagement and build a deeper connection with your audience. 

5. Consistency is Key: Try to post consistently, keeping your audience engaged with fresh, new content. However, make sure to balance quantity with quality. Your followers follow you because they appreciate your art, so make each post count.

6. Participate in Online Challenges: Joining art contests or challenges is a fantastic way to gain extra visibility. Themes or prompts can also provide inspiration and help you push your creative boundaries.

Following these promotional strategies can significantly increase your art’s online presence and open up new opportunities for selling and showcasing your work.

Sell Your Artwork

If you want to sell your artwork, leveraging online platforms can be a game-changer for older adults and seniors. Here’s how you can start your art-selling journey:

1. Professional Photography: Invest in high-quality photographs of your artwork. Good lighting and accurate representation of colors will help potential buyers appreciate the true beauty of your creations.

2. Pricing and Descriptions: Set fair prices for your artwork based on factors such as size, complexity, and materials used. Write clear and engaging descriptions that highlight the unique features of each piece.

3. Online Marketplaces: Consider platforms like Etsy or Artfinder, which cater specifically to artists. These platforms offer built-in e-commerce functionality, making it easier for you to handle transactions and reach potential buyers.

digital marketing for seniors networking fellow artists
Explore your local art scene by attending exhibitions, workshops, or art walks nearby.

Networking with Fellow Artists

Connecting with other artists can be a wonderful way to find support, inspiration, and even potential collaborations. Here’s how you can network with your fellow creatives:

1. Local Art Groups: Join local art groups or associations in your community. Attend workshops, exhibitions, or art walks to meet fellow artists and explore the local art scene.

2. Online Art Communities: Look for online communities or forums dedicated to art and creativity. Engage in discussions, share your experiences, and learn from other artists with a wealth of knowledge.

3. Mentorship: Seek out experienced artists who can provide guidance and support. A mentor can help you refine your skills, offer valuable advice, and assist you in navigating the art world.

Remember, networking with other artists is about building connections and finding a supportive community that understands and appreciates the joys and challenges of being a creative artist.

Inspiration: Examples of Real Artists Who Gained Recognition Later in Life

ArtSpace Magazine shared the following stories of older artists who didn’t become recognized artists until well into their golden years.

Carmen Herrera

 At 103 years old, Herrera gained recognition for her minimalist abstractions, drawing on her background in architecture to nuance her relationship with line and form.

Despite being under-valued by gallerists due to her gender and nationality for years, she found herself the subject of solo shows at the Whitney Museum and Lisson Gallery in New York in 2016​​.

Rose Hilton

British painter Rose Hilton spent the first two-thirds of her life in the shadow of her husband, a celebrated abstract painter.

Following his death, she unleashed the full range of her talent and was discovered by dealer David Messum in 1987. Following a 2008 retrospective at the Tate St. Ives in Cornwall, Hilton secured her status as a local legend​​.

Mark Rothko

Rothko was 43 when he created the first of his iconic “multiform” paintings.

Even though he was showing regularly in New York, Rothko’s cash-flow situation was notoriously tough, and it wasn’t until the critic Harold Rosenberg raved about his lateral abstractions that Rothko found himself catapulted into the public eye​.

Phyllida Barlow

At the age of 74, Barlow was chosen as Britain’s representative at the 2017 Venice Biennale. Despite being chronically under-recognized, Barlow shot from respected anonymity to the highest of high-profile after a breakthrough show at Serpentine in London in 2010​​.

Wassily Kandinsky

Kandinsky is now considered the godfather of abstract art, but before the age of 30, he hadn’t so much as touched a paintbrush. At age 44, his 1910 treatise “On the Spiritual in Art” reached international acclaim in record time, precipitating broader collector interest in Kandinsky’s painting​.

Betty Tompkins

For decades, 74-year-old painter Betty Tompkins was rejected by both the art vanguard and anti-establishment radical feminists for her unflinching representations of sexuality.

Her work languished in obscurity until 2002 when they were finally displayed together at Mitchell Algus Gallery in New York​.

Frequently Asked Questions

1. How can I ensure my art reaches the right audience?

Consider using targeted marketing strategies to ensure your art reaches the right audience. Research and understand your niche, engage with your target audience on social media platforms, and participate in art-related events or exhibitions that align with your style and artistic goals.

2. Is it worth investing in online advertising for selling my art?

Investing in online advertising can be worth considering if you want to increase the visibility and reach of your artwork. You can explore options like social media advertising or targeted online art publications to promote your work to a wider audience.

3. What type of artwork tends to sell well?

Artistic tastes vary among individuals, but some types of art tend to be more popular than others. Abstract art, landscapes, still life, and portraits are generally in demand.

However, it’s important to remember that art is subjective, and finding your own unique style and niche can also make your work stand out.

4. How can I expand my audience and reach more art enthusiasts?

To expand your audience and reach more art enthusiasts, leverage social media platforms, create engaging content, and interact with your followers. Collaborate with other artists or join online art communities to increase your visibility and connect with a wider network of art lovers.

5. How can I protect my artwork from being copied without permission?

Protecting your artwork is important. Consider copyrighting your pieces through official registration or by adding watermark signatures. Additionally, creating a digital portfolio can help you showcase your art while maintaining control over the distribution of high-resolution images.

Additional Resources:

Infographic: Guide to Selling Your Art Online for Older Adults

Selling Your Art Online for Older Adults infographic
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Congratulations on embarking on this exciting artistic journey! As an experienced artist, you have much creativity to offer the world.

By choosing the right platforms, sharing your art on social media, creating an online gallery, selling your work, and networking with the art community, you can bring your talent to a wider audience and make a lasting impact.

So let your creative spirit soar, and remember, it’s never too late to share your art with the world and inspire others!

Certified Senior Advisor (CSA)®
Senior Home Safety Specialist (SHSS)®
Assistive Technology Professional

Scott Grant has spent more than 20 years serving seniors and the elderly in the home medical equipment industry. He has worked as a manufacturer's rep for the top medical equipment companies and a custom wheelchair specialist at a durable medical equipment (DME) provider in WV. He is father to 4 beautiful daughters and has three terrific grandkids. When not promoting better living for older adults, he enjoys outdoor activities including hiking and kayaking and early morning runs.

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